Founder & Executive Director
Robin is a lifelong dancer, theater professional, and activist: Passionate about building platforms for women and minority voices. As Executive Director of Loft227, Robin created a home for New York City’s best and brightest artists and innovators from March 2012 to March 2017; seeing nearly 70,000 in her doors in under 5 years, while supporting close to 900 innovative works and small business owners. Robin holds a Bachelor of Arts in Sociology from New York University’s College of Arts and Sciences, she is a graduate of NEW (Non-Traditional Employment For Women), and a former member of The United Brotherhood of Carpenters and Joiners of America with Local #157; proud to have built this city she loves.
Robin Sokoloff is a scholarship recipient of The Jacob’s Pillow School of Dance, New York State Summer School of The Arts, Stagedoor Manor Performing Arts Training Center, The Hip-Hop Dance Conservatory of New York, Skidmore Studio Art Program, Mason Gross School of The Arts, and Coupé Theatre Studio. She is a certified New York State rape crisis counselor for The Crime Victims Treatment Center; volunteering overnights at St. Luke’s/ Roosevelt and Lenox Hill Hospitals supporting victims of domestic violence and sexual assault.
Most recently, Robin choreographed Pasek and Paul's award-winning musical "DOGFIGHT" for 5th Floor Theater Company at The Hudson Guild Theater, and is currently performing in Heather Christian's critically acclaimed "Animal Wisdom" at The Bushwick Starr.
Robin Sokoloff serves as Vice President of the Board for the Musical Theater Factory, and Chairman of the Board of Sokoloff Arts (501c3).
Vice President, Development
Staci began working with Sokoloff Arts last year as event manager at Loft227. With more than 15 years experience in destination management and customer relations, Staci is a hospitality-focused professional specializing in all things New York. She's developed incredible experiences for some of NYC's Legacy 5-Star Hotels: The Westin, The Waldorf, The Hilton, and the Grand Central Hyatt. Beginning as a NYC Licensed Tour Guide, Staci found her niche connecting a global audience to the city's most coveted Film and TV Sites, while developing her own film production work. Her award winning comedic web-series, Saving Unicorns, is featured on the indie streaming platform Seed & Spark. From laptops to live audiences across the country, Staci has appeared in numerous musicals, including the national tour of Titanic, and many regional productions.
Content Manager & Board of Directors Liason
Event Venue Associate
Brandon Tyler Harris
Head of Bar Operations
Brandon is an actor, bar professional, handyman, and voiceover artist. After receiving a BFA in Acting from UNCSA, Brandon moved to New York, talked his way into his first bartending job, and threw himself into the NYC acting scene.
As an actor, Brandon has appeared on Law & Order: SVU, Blue Bloods, The Big C, and The Intern, as well as starring in the LGBT short films Pink Moon, Stay, and Goodbye Blue Sky. He’s also a committed Voiceover Artist and is determined to one day be the voice of a cartoon.
As a bar professional, Brandon has spent over 7 years in the NYC nightlife industry. Having cut his teeth for years at the Manderley Bar in the McKittrick Hotel, Brandon has slung cocktails in all kinds of environments, from fine dining to frenetic nightclub, and prides himself on his ability to thread the needle between high-quality cocktails and high volume events.
Brandon is also a freelance handyman, operating under his company The Handy Actor. In his little spare time, Brandon enjoys traveling, sailing, Burning Man, and nerdy games like Magic and DnD.
Social Media & Content Strategist
Caleb McCotter is a photographer, Social Media curator, and performer who has shot Tony Award-winning actors and producers, TV Personalities, Political Figures, CEOs, and NYC Businesses. With a BFA from Savannah College of Art & Design, his film performances have been featured by Rolling Stone. Most recently, his photography work has been featured by March for Our Lives, Milk Bar Store, and Q Mixers.
Chief Financial Officer
Scott Sokoloff transforms mountains of data on consumer’s behavior to actionable data-driven insights. Offering a track record of generating billions of dollars in value for diverse companies by encouraging a transition to an analytics-driven enterprise, Scott provides over a decade of leadership experience in the field of data science, analytics, and business intelligence. Scott Sokoloff holds an MBA in Finance from the University of Florida and a BA in Mathematics from the University of Pennsylvania.
Books & Finance
Magan Wiles is the hustle behind Hustle Creative, a boutique business management firm specializing in providing entrepreneurs and start-ups the backbone they need to expand. From bookkeeping to financial reporting to technology consulting, Magan loves working with clients who know where they need help, and empowering them to clearly focus on what they’re most passionate about. Her clients are wide-ranging, from small businesses to non- profits to film productions, but her goals are always the same: find ways to save money, and distill back-end processes until they can be managed from a smartphone. Magan began her journey with Sokoloff Arts over 4 years ago, building Loft227's corporate infrastructure into a lean, mean, art-making machine. No stranger to the stage, Magan is a working AEA theater professional, film producer for Jono Freedrix's side-splitting Super Twisted Shorts, and Co-Owner of world-renowned Argentinian Tango school Oxygen Tango in Los Angeles.